We stand at the cusp of a landmark shift in society: never before have we had access to as much information as we do right now – and it will only continue to grow. Business data is reportedly doubling every 1.2 years. No one can afford to ignore the 24/7/365 onslaught of news and social media, and interpreting the meaning and trends hidden in global media has become an essential job skill for marketers, press relations and information professionals – anyone involved in critical business decisions.
As information professionals, we help partners, professors, judges, marketing and business professionals by transforming data into consumable, “actionable” information to give our institutions an information advantage. Join us for the 44th Annual SCALL Institute, where we’ll help you sharpen your skills and up your game!
For important stuff, see below:
-Courtesy of Wendy Nobunaga, SCALL Institute PR Extraordinaire